Analyzing Facebook Global Pages
If you are analyzing a Facebook Global Page you might have more questions about how it all works within quintly.
What is a Global Page on Facebook?
Before we move on with how we handle Facebook Pages being part of a Global Page within our tool, it is important to understand the concept of the Global Page construct in general. Facebook published a great summary which you can find over here. In very short words: A Global Page is simply a layer on top of a bunch of technically independent Facebook Pages with a unified URL and fan count. Imagine you call that URL of a concrete Global Page, what Facebook does is to simply check which of the underlying Facebook Pages belonging to that Global Page is the best match for you by looking at your language and/or country settings. As a result you will be redirected to that Page. These sub Pages on the other side can be managed separately as this is the case with any other Facebook Page not being part of a Global Page.
How to identify if a Page belongs to a Global Page?
First of all, it's important to check the type of a Facebook Page you are about to track. Of course this is easy for your own Pages, but it's more challenging to answer that question for e.g. competitor profiles.
The easiest way is to simply check directly on Facebook. Just click the "..." on any Facebook Page and search for the "Switch Region" option. If present, you can be sure the Facebook Page you are looking at is part of a Global Page. By the way, following that option you can easily switch to any other country and/or language Page being part of that Global Page and thus overwrite the default assignment Facebook has done based on your personal language and/or country settings.
There are other indicators, e.g. when looking next to the profile picture. Usually it does show which Page you have been redirected to. This as well is a clear indicator this Page belongs to a Global Page.
Once added within our tool (please check below to find out how to add a Global Page to our tool), you'll see the globe icon on the Manage Profiles page indicating this Page is part of a Global Page.
How to add and manage a Global Page within quintly?
This is probably the most asked question by our clients. As we know now, technically a Global Page is just a layer on top of a bunch of independent Facebook Pages providing redirect logic and a global fan count on top. Let's take Coca-Cola as an example. If you follow the URL of their Global Page ( https://www.facebook.com/cocacola), you'll notice you will be redirected to the best matching Facebook Page being part of that Global Page. And you quickly notice that every single Page within that Global Page also has a unique URL. E.g. in case of a German user you will be redirected to https://www.facebook.com/CocaColaDE/?brand_redir=40796308305 .
Within our tool, every single country and/or language Page being part of a Global Page will be managed as a separate profile. This makes sense as technically these are completely separate Facebook Pages anyways, having their own posts, their own user management, etc.
Thus to add a Page being part of a Global Page within our tool, simply copy&paste the concrete URL, e.g. https://www.facebook.com/CocaColaDE/?brand_redir=40796308305 for the German country page of Coca Cola, into the search field within our Add Profile dialog. This will directly show the right profile and you just need to select and confirm. This way you can add any country and/or language Page being part of a Global Page to our tool. And even simpler, that approach does work for any Facebook Page, even for those not being part of the Global Page construct. So whenever you copy&paste the concrete URL of a Facebook Page, and you made sure you are on the right Page on Facebook, our tool will automatically find the Page you are looking for as each URL of a Facebook Page is unique, even if the Page is part of a Global Page.
When adding multiple Pages being part of a Global Page all of them do have the same name. What can I do about that?
Once you add multiple country and/or language Pages of the same Global Page, you'll quickly notice that on Facebook most of them have the exact same name. Anyhow, within our tool you need to identify what country and/or language a sub Page belongs to. A nice feature to help here is our profile labeling feature which you can find for any given profile on our Manage Profiles page. Just choose "Customize Profile" and then set a custom appendix. The appendix will then be shown behind the profile name throughout the whole tool. Even better, you can even set a custom color which will then be used within all charts of our tool for that specific profile.
Why does the fan count of a Page being part of a Global Page not match the global fan count?
We offer two metrics covering the fan count by default. Nearly all of them show what we call the local fan count. For any Facebook Page not being part of a Global Page, this is simply what you also see on Facebook directly. Anyhow, for any Page being part of a Global Page, we use an approximate fan count reflecting how many users get redirected to that specific Page. Thus this number will always be lower than the actual global fan count you'll see on Facebook directly. Please note that this is an approximate number as Facebook does not provide accurate numbers, even though these can be considered very close to the actual number of users being redirected to that Page. In case you want to always see the global fan count instead, there is a separate metric within our Facebook > Fans section called Global Fans Total. This one will always show the global fan count instead of the local one, and for any Page not being part of a Global Page, just show what you see on Facebook as well.