Facebook ‘Added Photos to an Album’ Posts

What Facebook OwnPosts can you track in quintly?

What is an own post? An own post is what you see on a pages timeline with its own reaction, comment and share count. On a Facebook page there is a “posts” section where you can view all the posts. This includes a video post, photo post, status and link.

Why are ‘added photos to an album’ posts not showing in quintly?

Whenever you add photos to an album on Facebook the respective post doesn't have it's own reactions, comments and shares count, instead it's always showing the total number of reactions, comments and shares of the underlying album.

The "added photos to album" posts are available via Facebook's API, both publicly and privately however if we were to include them in our metrics it would influence the Interaction Rate in a very drastic way and would be very misleading. For this reason we decided to exclude them completely.

Let’s take the following case we had in the past:

1. BMW has an album with 21k reactions.

2. BMW adds new photos to this album e.g. 1 day ago, then this story would show up on the timeline with 21k reactions. To a Facebook user it seems this single post received a high amount of reactions, when in fact these reactions are bound to the overall album. Thus our Interaction Rates and engagement numbers over time would show completely wrong and very high numbers.

As you can see above the post and album shows exactly the same number: 21k reactions.

Will I be able to analyze albums in quintly?

At the moment we don’t show any data on albums in quintly nor in Facebook Business Manager because of the misleading figures. If this changes in the near future we will be sure to notify our users here https://www.quintly.com/updates/

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